Why would you invest in a marketing campaign if you can’t accurately measure the results? One of the key benefits from investing in real estate digital marketing is that you get in-depth data and analytics to go along with it. By having this data, we can measure the effectiveness of each campaign and return on investment. The data can tell you exactly how many local people saw and engaged with the campaign and their demographics, alongside how many leads you generated and your CPL (cost-per-lead).
With digital marketing, we can “slice and dice” the data in many ways to find the insights and information we are looking for. This includes data on peak days and times that people visited your website, and how many times someone was converted into a lead on your website (these are known as conversions, things like signing up for a monthly email update or requesting to book an inspection). Being able to collect data like this is amazing, and the insights and results collected can be used to very quickly alter or modify your marketing strategy.
To summarise, digital marketing allows you to market to specific target audiences, at a specific time, with a specific message. This is incredibly useful for real estate agencies and individual agents, as you can build relationships with clients and prospective clients. Furthermore, you increase brand awareness, authority and trust in the local market. However, the beauty of digital marketing lies in the data. No longer do you have to estimate your ROI from traditional sources of media. You now have access to in-depth, easy to understand data and insights that can quantify your digital marketing ROI.